Everybody talks about it-but only a handful of mortgage loan originators have truly turned themselves into a "brand". Branding in the market place is very similar to branding cows on the ranch. It should be designed to differentiate your cow from all the other cattle on the range. According to Al Reis, a Marketing Guru, "branding is the method designed to pre-sell your services to the client-it's simply the most efficient way to sell."

David Kuiper IS one of those mortgage origin ators who has taken "branding" to an art form. He is known throu ghout the industry as THE expert in building a personal brandin g platform. When you log on to this seminar, he will focus on how to begin your very own branding process with the power of the FIRST IMPRESSION.

Here's what you will learn:

• How the "Power of the First Impression" affects your business
• Learn how to "set the stage" for your "performance"
• How to design a world-class, customer experience they won't forget
• Learn how to get more referrals from the people you meet
• How to utilize technology to leverage your brand and keep it alive
• Learn exactly what David does to set himself apart from his competitors
• How to own the word"mortgage"in the eyes of your prospects and clients

Bonus Materials: Not just one-but two free give-aways for attending this online course.

• "Office Makeover Checklist" (Ideas on how to set up your office for an out standing customer experience)
• "Annual Client Marketing Calendar" (Practical ideas- what to send to your past clients-that won't cost you a lot of money either!)

About David Kuiper

David Kuiper specializes in working with self-employed borrowers and he has personally experienced rejected loans because the "underwriter" did not know what income could be counted and which income could not!

David is consistently recognized as one of the top producing loan officers in the United States. He is a Certified Mortgage Planner and has been personally trained and certified by Douglas Andrew, the author of Missed Fortune and Missed Fortune 101 to teach the principles from his books.

David is known as the expert in first impressions. In addition to managing a busy mortgage practice, he is a highly sought after speaker, trainer and author in the mortgage industry. David speaks locally in providing continuing education seminars for financial planners, insurance professionals and the public. He was recently one of the top-rated speakers at the Turn On Your Million Dollar Brain conference. He has been featured in Mortgage Originator Magazine, MGIC's Take 5 newsletter, LoanToolBox, The Mortgage Professionals Network and the LoanOfficerSeminars.com series.