Everyone and their brother (or sister) is out to take your past clients "away" from you...
- Financial Planners and Insurance Agents are providing mortgage loans,
- Airlines are awarding frequent flier miles,
- Home improvement companies have mortgage kiosks in the kitchen and bath department,
- ...Wal-Mart is knocking at your door!
Asking for referrals or sending a post card every month is simply not good enough any more. Karen Deis shares with you an on-going marketing plan with 6 easy to implement ideas, to keep in touch with past clients by offering them valuable information along the way. "Buying Brain Cells" is the name of the game--so when your customers, family and friends hear the word "mortgage", they think of YOU. Even if you have not marketed to your database in the past, it's never too late to start!
Here's what you will learn:
- Low-Cost strategies to implement immediately after closing
- What to do if you have not marketed to your closed loan database in the past
- How to work with Real Estate Agents as part of your past client tactics
- How to hold a seminar for your past clients only
FREE Bonus - Financial Fitness Form - Marketing form to send to your clients on a annual basis to help them evaluate how to use their mortgage as a financial planning tool.
About Karen Deis
In addition to owning
her own mortgage company, Karen founded and sold a CBA mortgage company with a builder, has owned her own real estate and appraisal firm and was vice president of her local mortgage broker's chapter. She used "consumer-direct marketing" techniques
to generate business for all of her companies. In June 2000, she sold all of her companies to consult full time.
She has been a featured columnist for Mortgage Originator Magazine for the past 6 years (writing their Consumer-Direct Marketing column) and
served on their editorial board for 5 years.
Her down-to-earth ideas show loan officers how they can quit relying on real estate agents for all of their business-and how they can get clients
to call them first-thus controlling their own destiny in this fickle business.
Interested in hiring Karen to train your Loan Officers? [more info]
Additional Webcasts that Karen has given: