Generation X represents the fastest growing segment of home buyers that this country has seen since the baby boomer generation. Loan officers and real estate agents who can "deliver" information and service in a way that taps into their buying habits, will find plenty of business. But, only if you know what their "hot buttons" are!
Here's what you will learn:
- Characteristics of Generation Xers
- Why traditional marketing methods don't work for Gen X Buyers
- The role technology plays in your marketing efforts
- What types of loans and homes they are looking for now
About Gee Dunsten
Gee Dunsten, GRI, CRS is an active Broker/Owner since 1972 and partner in Legacy Development Corp. and has closed over $200 Million in real estate. He conducts hundreds of seminars per year on the topic of niche marketing strategies. He is also a featured instructor for the Council of Residential Specialists, serving as their president in 2001.