NAR statistics show that over 1/3 of all sellers will "try" to sell their own home (without the use of a Realtor) and about 20% of those people will be successful in doing so. That means, you (and they) are losing 20% of the resale business! Karen Deis, an expert in consumer-direct marketing, will share with you some of the techniques that she has used to close a high percentage of FSBO clients.

Here's what you will learn:

• Why you should market to FSBO SELLERS--and not buyers
• FSBO Free Report Marketing
• How to hold an effective FSBO seminar
• Who should be in your FSBO realtor referral network--it's not who you think
• Value-added services you can offer FSBO sellers

About Karen Deis

In addition to owning her own mortgage company, Karen founded and sold a CBA mortgage company with a builder, has owned her own real estate and appraisal firm and was vice president of her local mortgage broker's chapter. She used "consumer-direct marketing" techniques to generate business for all of her companies. In June 2000, she sold all of her companies to consult full time.

She has been a featured columnist for Mortgage Originator Magazine for the past 6 years (writing their Consumer-Direct Marketing column) and served on their editorial board for 5 years.

Her down-to-earth ideas show loan officers how they can quit relying on real estate agents for all of their business-and how they can get clients to call them first-thus controlling their own destiny in this fickle business.