Karen Deis, President, Foundation Marketing, Inc. was in the mortgage industry for 28 years; she was considered the "local mortgage expert" in her area--getting free publicity, doing news broadcasts for local radio and TV shows and even hosting her own radio program.

As your marketing dollars shrink and you are looking for new clients, working with the media, on different levels, can present great opportunities for you. Making friends with the media is the equivalent of working with other affinity sources (such as CPA's and Financial Planners). However, you will reach tens of thousands--if not millions of more people--if you do it right!

When you view this On-line Training Course, you will learn:

• An easy formula for creating free publicity any time you want to
• How to submit articles to newspapers and magazines that are guaranteed to get published
• Where to find content
• 3 different ways to become a media star on Radio and TV
• Listen to a sample radio show
• View samples of press releases, articles and advertorials and learn how they are created
• How to find the responsive reporters and journalists

This is one On-line Training Course you won't want to miss--even if you don't want to become known as the "Mortgage Rock Star" in your community right now--because you may just have to work with the media sometime in your career.

About Karen Deis

In addition to owning her own mortgage company, Karen founded and sold a CBA mortgage company with a builder, has owned her own real estate and appraisal firm and was vice president of her local mortgage broker's chapter. She used "consumer-direct marketing" techniques to generate business for all of her companies. In June 2000, she sold all of her companies to consult full time.

She has been a featured columnist for Mortgage Originator Magazine for the past 6 years (writing their Consumer-Direct Marketing column) and served on their editorial board for 5 years.

Her down-to-earth ideas show loan officers how they can quit relying on real estate agents for all of their business-and how they can get clients to call them first-thus controlling their own destiny in this fickle business.