| After 15 years of relying on real estate agents as her main source of business--the unexpected happened! A majority of Cindy Allen's referrals were from one real estate office. The Broker/Owner died suddenly; the company was liquidated and the agents she depended upon for her business scattered in the wind!
Cindy Allen is a superstar originator in the Minneapolis area who attempted to replace the lost business with some of the marketing strategies she had learned in that past--with only moderate success.
However, about 4 years ago, she discovered that very few mortgage companies attended trade shows and created a system that now generates thousands of leads per year. Focusing on bridal shows, her time-tested system works for other trade shows such as Home Improvement Shows where you can effectively market refinances and home equity loans.
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